Fontinha Hotel
services: brand identity | art direction
The Fontinha Hotel is a 4 star hotel, located in porto, portugal, with a spacious and modernist building - bold and geometric on the outside, clean and simple on the inside.
Inspired by the industrial-chic concept, the logo is geometric, simple and sophisticated. The Hotel was designed for independent guests seeking warmth, comfort and relaxation, where the timeless classic blends with modern details offering a quality product. The typography used is simple but contemporary and cosmopolitan. The two hexagonal shapes give balance to the composition, while representing industrial screws - an element so present in factories as well as in decoration of the Fontinha Hotel. Given its simple shape, the logo is versatile and will be the main focus for the development of elements differentiators and originals applied in the daily life of the Hotel.